Peter White is a pioneer of the South Australian sardine industry in 1990 and was one of the first two fisherman to catch sardines in South Australia using the purse seine method. Over the years Peter has experimented and refined the process for both finding and catching sardines and upgraded equipment to be able to safely handle and more efficiently catch sardines, starting off with a 40ft plywood vessel in the experimental years then upgraded to an 50ft ex prawn trawler moving on to a  65ft ex tuna pole vessel and finally converting a 100ft tuna vessel to purse seine. Then experimenting with sardines for human consumption and the beginning of Port Lincoln Sardine. 

In 2018 Marcus and Toby White took over Port Lincoln Sardine and continued to build on their fathers business. To this day Marcus and Toby continue to experiment and innovate different ways of handling and processing sardines and creating new products with a strong focus on the environment and sustainability.